Dear Friends,

With thoughtful view on sustainable living, we wanted our new collection to be simpler and smarter for coming days. Not so easy was the acting up to our resolution perfectly, but we enjoyed advancing inch by inch. 

Finding good materials for outer was worth challenging; it should be vegan and natural fiber. It was different from the past when we’re looking for something of wool merrily. Corduroy, which we’ve always loved, was the first solution to let my worryings out. It is warm and cool (it makes sense? :)  Workers jacket has slightly napped cotton for daily wardrobe, stripe-quilted cotton coat is one of the answer to the question on sustainable material for cool season. About the furs, we had a long discussion; it is clearly vegan, but polyester and acrylic unfortunately. We finally have 2 styles of fur for this season, but I think it would be the last season.

Also for other items, like the preceding, we’ve craved something sustainable. We use knitted corduroy in cotton-blended and velour for cool pieces, Tencel™ is our favorite as well for more relaxing attitude. And organic cotton and organic denim with Ozone washed are the must as well. 

The colours from nature was constant source of inspiration to me. As we’ve relocated our showroom to Hanam from Seoul, I was able to get closer to nature naturally. Various hues of Ecru, through Orange to deep Brown from a walk in neighbour are the basis. And Green and Blue of tree and river in small city became the accent to our colour palette. 

Yes, we’ve worked hard to share this with you. Please enjoy our and your sustainable fashion now!

Sincerely,

Ok Sun