Mother Earth

We humans have been cohabiting with other animals on Earth from the beginning of history. These creatures should be our ever-lasting friends to share our Mother Earth. But the animals are facing terrible danger. Wild animals are threatened to extinction caused by human being’s reckless destroying of nature. Domestic animals suffer from massive industrialization of cattle raising. 


Certain animals are raised to embellish human beings for the fashion industry. Human beings’ greed has brought barbaric and unreasonable acts which has resulted in the potential extinction of all animals including humans themselves.

While traveling Bijarim, a forest of thousands year in Jeju, Korea
While traveling Bijarim, a forest of thousands year in Jeju, Korea

"Cohabiting with Long-Lasting Friends"

"We Like Good People."

We are active in supporting the socially disadvantaged. The stock that remains after the season are donated to various social volunteering organizations to be given out to low-income families. We are gratified to be able to assist and share with those who are in need. We will continuously seek to make our world a better place to live in.

Nature has given equal rights and responsibilities to all creatures on Earth. Humans have no right to monopolize or rule nature. We have to honor the dignity of our fellow inhabitants of our planet. We say NO to any kind of animal abuse. We will strive to achieve harmony in our ecosystem and maintain a healthy cohabitation environment of the Earth.

“Well begun, Half done”
“Well begun, Half done”

Act! Now!

We are constantly carrying out sharing activities for the socially disadvantaged. Even though we tried our best, we were unable to sell the remaining products for various reasons and donated them to a community service organization that shares hope to help low-income children and families with disabilities. If our hearts and hearts are a little bit of help to someone, it's very rewarding for us. Even small things get bigger, and good things make a good society, so we don't stop.

The Witness of Climate Change, 2019
The Witness of Climate Change, 2019
With Helena Norberg Hodge
With Helena Norberg Hodge
Supporting the 10th Anniversary, Archipelago of Life, of the Biodiversity Foundation, 2018
Supporting the 10th Anniversary, Archipelago of Life, of the Biodiversity Foundation, 2018

"All living beings are of same weightiness"

We participate in activities that contribute to enhancing all living beings’ dignity. We would also like to share any ideas with our customers to achieve this. We believe that we are in a good track as in the adage, “Well begun, Half done”. We want to share with you all this and much more.

With JISOK, 2020
With JISOK, 2020

"The New Name of Collaboration is 'Solidarity'."

Postcard from Green Korea
Postcard from Green Korea

We are not the only ones in the world striving to save the planet. We would like to collaborate with our confreres of the fashion industry who share our values. Collaboration means “Solidarity”. We would like to hold hands with those seeking sustainability and not an ephemeral trend.

TODAY BRAND CO., LTD.  | Business no. : 233-81-09600 | A mail-order business no. : 2019-경기하남-0278 | Safety purchase service : KG올앳 제A04-161206-0003호 | Hosting by (주)아임웹 | Add : 2F, Misadong-ro 41, Hanam-si, KOREA
TEL : +82-70-7778-5433 | Email : love@openplan.kr | CEO : Oksun Lee | CPO : Hatch Lee